3iap helps clients research, design, and develop psycho­logically effective, safe, humanistic data visualization.

3iap's approach to data communication is outcome-driven, centered on thoughtful analysis, and deeply rooted in the science of visualization.




Selected Projects

Research & Writing

The essays below highlight examples of psychologically effective data design. They include empirical findings from our own work and others', each with a different lens on the surprising ways that data can make a difference.


Clients, Partners, Recognition

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(Note: No guinea pigs –or humans– have been harmed in the course of 3iap’s research, writing, or experiments.)