3iap helps clients design and develop effective, persuasive interfaces between busy people and their messy data.
Learn about 3iap here, see an overview of 3iap’s services here, or even better, send an email to hi@3iap.co to get in touch.
3iap's approach to data design is outcome-driven and deeply rooted in research. Effective use of data doesn't need trillion-neuron models or MoMA-worthy dataviz, it just needs to work for the people who use it.
The essays below highlight our favorite examples of empirically effective data design. They include findings from our own work and others', each with a different lens on the surprising ways that data can make a difference.
Dashboard Psychology: Effective Feedback in Data Design
The psychology behind “what you measure you improve”...
“Dispersion & Disparity” Research Project Results
How masking uncertainty encourages stereotyping when visualizing social outcome disparities
Radical Dots Simulator: Visualizing Agent Belief Change
Visualizing extreme belief formation, echo chambers, polarization, and attitude latitudes.
Motivational Data Visualization
Exploring the motivational impacts of 7 user-data visualizations in everyday products and services.
Good Dashboards Inform. Great Dashboards Align.
Dashboards don't have to be data dumpsters. At their best, great dashboards are a monument to what matters...
Goal Setting: “Measurable” shouldn't mean “Miserable”
A quick exercise for defining “measurable” OKRs
Visualizing Expectations
Understanding the psychology and impact of expectation-setting and information design.
Settling the Debate: Bars vs Lollipops (vs Dot Plots)
Results of testing Bars, Lollipops and Dot Plots with 150 Mechanical Turkers for accuracy, preference...
Americans struggle with Graphs
When communicating data to 'the public,' how simple does it need to be? How much complexity can people...
Winning at @ratemyskyperoom
In these uncertain times, the world needs hard-hitting data journalism now more than ever. This is not...
Lemonade & Human-Centered KPIs
How to set team KPIs that won't cost your lemonade stand $3B in fines. 5 principles for designing inspiring...
"What is this graph telling you?"
Crucial questions to ask when user testing data visualizations.
Don't be Creepy. Employee Surveillance Backfires.
Employee spyware does more harm than good. Here's what you can do instead.
Work samples we're proud of:
Below are a few client project examples.
Pharmaceutical Clinical Trials Data Visualization
Data Visualization Design and Exploration Tool Development for a Fortune 500 Pharmaceutical Firm
Designing Approachable, Self-Serve People Analytics
Data Visualization, Presentation and Dashboard Design
Graphicacy: Polling Data Timeseries Dataviz Development
Survey Data Visualization Development with Graphicacy
Doom Haikus: Machine Learning, Poetry and Despair
Developing a dataset and data explorer for machine summarization and haiku language models
StreetLinx: Organizational X-Ray Vision for Securities Counterparties
Data Product Design and Development for StreetLinx
3d Clothing Rendering Pipeline
Developing a pattern-to-pants graphics pipeline
PwC: Productizing a Workforce Performance Analytics Service
Motivational Analytics Consulting, Data Product Design and MVP Development for Pw
Personalized Fitness Dataviz for Consumer Health-Tracking
Data Visualization, Product Design and MVP Development for notch.me
