3iap helps clients design and develop effective, persuasive interfaces between busy people and their messy data.
3iap's approach to data design is outcome-driven and deeply rooted in research. Effective use of data doesn't need trillion-neuron models or MoMA-worthy graphics, it just needs to work for the people who use it.
The essays below highlight our favorite examples of empirically effective data design. They include findings from our own work and others, each with a different lens on the surprising ways that data can make a difference.
Our new research shows how opinion polling visualizations can shape public opinion and increase political...
A political psychology primer for information designers.
Our research shows how popular chart choices can trigger unconscious social biases and reinforce systemic...
Visualizing 3iap timesheets for 10 dataviz client projects. How much time goes into researching, data...
Exploring racial equity dataviz and deficit thinking, with Pieta Blakely.
How masking uncertainty encourages stereotyping when visualizing social outcome disparities
The psychology behind “what you measure you improve”...
Visualizing extreme belief formation, echo chambers, polarization, and attitude latitudes.
Understanding the psychology and impact of expectation-setting and information design.
Dashboards don't have to be data dumpsters. At their best, great dashboards are a monument to what matters...
Exploring the motivational impacts of 7 user-data visualizations in everyday products and services.
A quick exercise for defining “measurable” OKRs
In these uncertain times, the world needs hard-hitting data journalism now more than ever. This is not...
Results of testing Bars, Lollipops and Dot Plots with 150 Mechanical Turkers for accuracy, preference...
How to set team KPIs that won't cost your lemonade stand $3B in fines. 5 principles for designing inspiring...
When communicating data to 'the public,' how simple does it need to be? How much complexity can people...
Crucial questions to ask when user testing data visualizations.
Work samples we're proud of:
Below are a few project examples.
Five data visualization designs supporting a printed magazine article.
An overview of cumulative greenhouse gas emissions. Shortlist finalist for the World Dataviz Prize.
Data visualization, information design, and product design for a leading market research firm.
Data visualization, information design, Open Data discovery and UI/UX for Temple's LawAtlas.
Data Visualization Design and Exploration Tool Development for a Fortune 500 Pharmaceutical Firm
Data Visualization, Presentation and Dashboard Design
Survey Data Visualization Development with Graphicacy
Developing a dataset and data explorer for machine summarization and haiku language models
Data Product Design and Development for StreetLinx
Developing a pattern-to-pants graphics pipeline
Motivational Analytics Consulting, Data Product Design and MVP Development for Pw
Data Visualization, Product Design and MVP Development for notch.me