Personalized Fitness Dataviz for Consumer Health-Tracking

Data Visualization, Product Design and MVP Development for

Prompt: How might we make healthy behavior change more viscerally rewarding and immediate?

notch health dataviz usual examples

Insight: Self-tracking can change behavior, but becoming healthy is an emotional journey, not just a physical change. Users need more than cold, clinical charts and graphs to stay motivated.

notch self tracking health dataviz sotg examples


  • Designed, developed and launched MVP to encourage healthier behavior through visualization self-tracking data.
  • Designed a series of shareable, dynamic data visualizations, letting users visualize their behavior and consider different aspects of health.
  • Developed syncing service to integrate with leading tracking devices (e.g. Fitbit).
notch pedometer dataviz koda examples
“There’s something sort of rock star about a gorgeously designed infographic created about something so personal and banal as how many steps you took today.”

“Until I saw your graphics and your ‘result stories,’ I really wasn’t that dissatisfied. Now I want to view all of my data this way.”
Notch User


  • Thousands of users generated and shared hundreds of thousands of personalized data visualizations
  • Featured on TechCrunch and PandoDaily
notch consumer health dataviz examples
a curious guinea pig

Would you like to be a guinea pig?

Join 3iap’s mailing list for early access to the latest research, writing & experiments.*

*No guinea pigs (or humans) have been harmed in the course of 3iap’s research, writing or experiments.