Personalized Fitness Dataviz for Consumer Health-Tracking
Data Visualization, Product Design and MVP Development for notch.me
Prompt: How might we make healthy behavior change more viscerally rewarding and immediate?
![notch health dataviz usual examples notch health dataviz usual examples](/static/a3c5e3f33568d872919ad9805a4e7999/1ac29/notch-health-dataviz-usual-examples.png)
Insight: Self-tracking can change behavior, but becoming healthy is an emotional journey, not just a physical change. Users need more than cold, clinical charts and graphs to stay motivated.
![notch self tracking health dataviz sotg examples notch self tracking health dataviz sotg examples](/static/3b0a7841ad5832324271b081ea78358c/2bef9/notch-self-tracking-health-dataviz-sotg-examples.png)
Solutions:
- Designed, developed and launched Notch.me MVP to encourage healthier behavior through visualization self-tracking data.
- Designed a series of shareable, dynamic data visualizations, letting users visualize their behavior and consider different aspects of health.
- Developed syncing service to integrate with leading tracking devices (e.g. Fitbit).
![notch pedometer dataviz koda examples notch pedometer dataviz koda examples](/static/46e0c7a4e66c027ff18d9bf4a1dfa119/5a190/notch-pedometer-dataviz-koda-examples.png)
“There’s something sort of rock star about a gorgeously designed infographic created about something so personal and banal as how many steps you took today.”
“Until I saw your graphics and your ‘result stories,’ I really wasn’t that dissatisfied. Now I want to view all of my data this way.”
Results:
- Thousands of users generated and shared hundreds of thousands of personalized data visualizations
- Featured on TechCrunch and PandoDaily
![notch consumer health dataviz examples notch consumer health dataviz examples](/static/7e5a341b680e6c8bc5642cebbb510627/5a190/notch-consumer-health-dataviz-examples.png)