3iap helps clients design and develop effective, persuasive interfaces between busy people and their messy data.
3iap's approach to data design is outcome-driven and deeply rooted in research. Effective use of data doesn't need trillion-neuron models or MoMA-worthy dataviz, it just needs to work for the people who use it.
The essays below highlight our favorite examples of empirically effective data design. They include findings from our own work and others', each with a different lens on the surprising ways that data can make a difference.
The psychology behind “what you measure you improve”...
How masking uncertainty encourages stereotyping when visualizing social outcome disparities
Visualizing extreme belief formation, echo chambers, polarization, and attitude latitudes.
Exploring the motivational impacts of 7 user-data visualizations in everyday products and services.
Dashboards don't have to be data dumpsters. At their best, great dashboards are a monument to what matters...
A quick exercise for defining “measurable” OKRs
Understanding the psychology and impact of expectation-setting and information design.
Results of testing Bars, Lollipops and Dot Plots with 150 Mechanical Turkers for accuracy, preference...
When communicating data to 'the public,' how simple does it need to be? How much complexity can people...
In these uncertain times, the world needs hard-hitting data journalism now more than ever. This is not...
How to set team KPIs that won't cost your lemonade stand $3B in fines. 5 principles for designing inspiring...
Crucial questions to ask when user testing data visualizations.
Employee spyware does more harm than good. Here's what you can do instead.
Work samples we're proud of:
Below are a few client project examples.
Data Visualization Design and Exploration Tool Development for a Fortune 500 Pharmaceutical Firm
Data Visualization, Presentation and Dashboard Design
Survey Data Visualization Development with Graphicacy
Developing a dataset and data explorer for machine summarization and haiku language models
Data Product Design and Development for StreetLinx
Developing a pattern-to-pants graphics pipeline
Motivational Analytics Consulting, Data Product Design and MVP Development for Pw
Data Visualization, Product Design and MVP Development for notch.me