Client: StreetLinx helps leading financial institutions improve connectivity with their trusted counterparties.
Prompt: How might we help buyside and sellside securities professionals better understand their network of counterparties?
Getting to proof: 3iap worked with StreetLinx from early whiteboarding and journey mapping (proving the product conceptually), to user research (validating the problem), all the way through raising their first round (investor proof), onboarding their first customers (validating product-market fit) and scaling the product through their first 100 clients and dealers.
Insight: Clients want to be found. “Getting a look” on a trade helps their business, so they want their dealers to have up-to-date data on their “axe” (interest) of the day and how to get in touch. But it’s a lot of information to manage. At the same time, clients wanted similar data on their dealers. As Gary said: “There’s a trade to be made here, I can feel it!” So how might we facilitate this data exchange? So the approach was to work closely with clients and dealers to build a golden dataset of organizational data that would benefit the entire street.
- Product discovery & user research. Facilitating buyside and sellside interviews
- Product design & prototyping. Supporting research, sales, fundraising and the final product
- Data modeling & architecture. Modeling a diverse set hedge funds / asset managers, their relationships and their complex access controls
- MVP design, development and launch. Enabling users to contribute their own data and search the network for matching counterparties