Equitable Epidemiology

Deep Dive Workshops for Public Health Communicators

Can risk ratios be risky? Can proportional mortality rates disproportionately increase mortality? Can adhering to communication conventions undermine adherence?

Epidemiology conventions, which may be perfectly suitable published in The Lancet, require different considerations when produced for the public.

Please get in touch to book a time or a schedule a custom training.

Workshop Overview

Equitable visualizations support healthier populations. Thoughtful data design can play an active role in correcting health misbeliefs and harmful stereotypes, as well as supporting impactful communication goals like risk perception, public support, and behavioral adherence.

On the other hand, conventional ways of visualizing group health outcomes can be actively harmful.

In this workshop, we’ll learn how to visualize population health to support health outcomes that are more equitable for communities of focus, and more effective for the whole population in general.


"Throughout the rest of our conference, we constantly heard people talking about how enlightening and thought-provoking they found your talk and how they will change their trainings and practices because of it."
Regional HIV Advocacy & Education Organizer
"Hearing about this continues to make me consciously examine my choices and think about what I'm doing and showing. Thank you."
Strategy & Performance Manager, Transforming Aboriginal Outcomes, NSW Department of Communities and Justice
"Thank you. This was fantastic (and unsettling)."
SFDPH Analyst
Learning Objectives

After these workshops, health communicators will:

1. Understand how data visualization can impact health communication goals like perceived vulnerability, public support for health policies, behavioral intent, and attributions to social determinants of health.

2. Appreciate how popular conventions for visualizing group outcomes can reinforce harmful misbeliefs about population health, and how these misbeliefs can actually undermine health outcomes for the populations being visualized.

3. Make alternative chart choices to more effectively, equitably convey population health outcomes.

A random sample of slides.
Intended Audience

The workshops are for health communicators involved in producing public-facing visualizations of population health outcomes, in particular:

  • Analysts, educators, communicators, and administrators at municipal, state, or federal health agencies
  • Advocacy groups using data to promote health equity
  • Data journalists covering health policy

Format and Structure

Material can be adapted based on your groups’ needs and interests, to cover various themes. Each session requires 60-90 minutes, including a presentation of the topics, supporting example redesigns, questions and discussion, and group exercises. Workshop case studies can also be customized to handle your specific data and use cases.

Pricing

Recommended rates are as follows, however pricing can be flexible to meet your organization's needs.

Large Group Talk: To motivate the topic and introduce the concepts to the wider organization:

  • Single 45 minute primer talk, plus two case studies and Q&A
  • $2,000 per 100 attendees

Interactive Workshops: To support group discussion and explore more targeted topics in greater depth:

  • Two to four deep dive sessions, including interactive group exercises and discussions
  • $59 per participant per session, for 10–30 participants

Next Steps

Please get in touch to book a time or a schedule a custom training.



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