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Equitable Data Design

Equitable Data Design for Visualizing People and Social Outcomes: Notes, Links, and Followup Materials.

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Related Material

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Must Be A Tuesday: Affect, Attribution, and Geographic Variability in Equity-Oriented Visualizations of Population Health Disparities

Collaboration with Lace Padilla, examining equitable data design techniques for population mortality charts.



Talk Notes

Introduction

When people think of “good dataviz” they think of John Snow’s maps, because good dataviz is supposed to be intellectual and enlightening. It works by guiding us toward smarter, more rational decisions. But there are other ways that data can influence us, and a surprising amount of it relates to social psychology.

Public dataviz (e.g. dashboards published by institutions like health or education agencies) can also be influential, but not always in the ways we expect. Conventional ways of visualizing social outcome disparities are an example where conventional data visualization approaches can backfire.



Blame

Social cognitive biases can interfere with viewers' perceptions of dataviz. For example, they can bias viewers' causal explanations toward blaming the groups being visualized, instead of structural factors.

Conventional disparity charts misplace blame.

They blame people, not systems.



Misplaced blame causes chaos.

e.g. health outcomes, educational outcomes, workplace outcomes, eugenics, and misogyny.



What can we do?

Stereotypes
Social support is shaped by stereo­types about the groups in need.

Harmful stereotypes harm everyone by undermining collective action.



Some charts make people look like jerks.

Hiding outcome variability promotes harmful stereotypes and misattributions about the groups being visualized.



Harmful stereo­types harm every­one

Charts that stereotype one group hurt everyone, by undermining collective action.



What can we do?

Boundary busting. Blaming systems not people. Counter-stereotypes.


Fear
Status threat invites fascism.

Charts can be threatening!



You don't have to be a demagogue to do demagogue­ry

Winning the attention game incentivizes drama.



What can we do?

How to stop stirring drama.

a curious guinea pig
Would you like to be a guinea pig?

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