Services
3iap's services are outcome-driven and deeply rooted in the latest design and visualization research.
Specializing in the intersection of social psychology and visualization design allows us to bring a unique perspective on the ways that data can both reflect and influence people's attitudes, beliefs, emotions, and behaviors. At the same time, technical, analytical, and research expertise allow us to find incisive stories in even the most complex datasets.
This makes 3iap an ideal partner for impact-oriented clients, including philanthropic foundations, public health institutions, as well as corporate, government, and non-profit groups involved in evaluating programs for social impact, such as offices of Diversity, Equity, and Inclusion (DEI), Environmental Health and Safety (EHS), or Environmental, Social, and Governance (ESG).
How might we make your data’s story unignorable? Data already speaks effectively to the rational parts of our brains, but to persuade audiences and get your message to stick, the story also needs to connect emotionally and experientially. At the same time, responsible design requires conscious consideration of how visualizations impact not only viewers, but the people being visualized, particularly when visualizing outcomes related to marginalized communities.
For cases with especially complex data, that needs to resonate with non-data-savvy audiences, or just needs to look and feel compelling, then a solid design process and a deep technical toolkit are the trusted path forward.
You can always hear a groan in the room when someone suggests a new dashboard. We’re all understandably wary of information overload: Eighty page reports with too many numbers, none of which matter. This is a quick way to disengage viewers. To change behaviors, impact policy or drive decisions, viewers need to be able to engage with the data. This requires: 1) understanding & prioritizing data from viewers’ perspectives, 2) trustworthy metrics and analysis, 3) structuring and visualizing insights so they’re comprehensible and compelling, 4) thoughtful automation to reliably handle large-scale insights.
Data products are different. Not only do you have the same product-market-fit challenges as a traditional product, data products bring the added complexity of developing the dataset and designing for non-deterministic UX. 3iap has deep experience in coupling systems thinking with the lean design approach used by the world’s leading product makers.
Life is easy when data comes through an API. But sometimes data capture requires a bit of creativity. Maybe you build a fun game to coax volunteers into labeling training data? Perhaps it’s crowd-sourcing on mechanical turk? Or scraping yelp & seamless records for every restaurant in NYC...
Every data story, tool, product or service starts as an ephemeral hunch. A little voice in the back of your mind says “Hey, the world might be better if ...” The challenge is getting the idea out of your head (and your users’ heads) and into a concrete form the team can rally around. This starts with 3 questions: Who is our audience? What are we trying to accomplish for them (and ourselves)? What does the data say?